A record-breaking launch: $10 million in two hours
Some product launches take weeks to build momentum. The XGIMI AURA 3 did not need weeks. It needed two hours. The ultra-short-throw laser TV lineup, launched on Kickstarter on 20 October 2026, pulled in $10 million in pledges within its first two hours — the fastest any project in Kickstarter history has ever reached that figure. Within 23 hours the total had passed $15 million, backed by more than 5,800 people around the world.
The numbers matter because they show how much appetite there is for a different kind of big screen. Instead of a heavy television panel fixed to a wall, the AURA 3 sits a few inches from the wall and throws a cinema-size image onto it. Backers clearly liked the idea: the campaign became one of the biggest hardware launches the crowdfunding platform has ever seen, and it is still running, through 4 December 2026.
What the AURA 3 actually is: cinema-scale 4K 120Hz without a TV panel
The lineup has two models, the AURA 3 Pro and the flagship AURA 3 Max. Both are ultra-short-throw laser TVs, which means they sit almost against the wall and project upwards and outwards. With a throw ratio of 0.163:1, the projector can produce a 120-inch image from roughly eight inches away, and screen sizes reach up to 200 inches. It is the kind of setup that turns an ordinary living room into a home cinema without a permanently mounted screen dominating the room.
Picture quality is where XGIMI has pushed hardest. The series offers true 4K at 120Hz, made possible by a dual-controller architecture from Texas Instruments that keeps motion smooth at full resolution — useful for films, fast-moving sport and high-frame-rate gaming alike. It also brings over Dynamic Dual Iris technology, first introduced in XGIMI’s TITAN Noir series, which adjusts light output on the fly to deepen black levels and bring out detail in dark scenes. The AURA 3 is the first ultra-short-throw model to carry that system. The series was first shown publicly at IFA 2026, where its living-room design and huge projected image drew early attention ahead of the crowdfunding launch.
Prices and screen bundles: savings of up to $2,600
On Kickstarter, the AURA 3 Pro is available for $2,199 against a retail price of $3,999, while the flagship AURA 3 Max starts at $2,399 against a retail price of $4,999 — a saving of up to $2,600 on the projector alone. Because an ultra-short-throw projector needs the right surface to look its best, XGIMI is also selling projector-and-screen bundles at launch prices: the Max paired with a 120-inch floor-rising Ascend screen at $4,999, with a 100-inch Ascend screen at $4,299, with a 120-inch Fresnel ambient-light-rejecting screen at $3,699, and with larger 140-inch or 150-inch Fresnel screens at $5,799.
That bundle approach is part of the appeal. A buyer does not have to hunt separately for a compatible screen or work out which surface suits a bright room; the campaign sells the complete setup in one pledge, with fixed screens and a motorised cabinet also offered as add-ons.
New York showcase celebrates the record
The record is still making news. On 5 November 2026, XGIMI and Kickstarter are hosting a joint innovation showcase in New York City to celebrate the campaign, with Kickstarter chief executive Everette Taylor and XGIMI’s head of global marketing Yanni Jiang discussing how crowdfunding has become a launch platform for hardware. The event features a living-room installation built around the AURA 3 Max, letting visitors see the projector’s picture in a real home setting rather than on a trade-show stand.
XGIMI founder and chief executive Apollo Zhong said the speed of the funding was a strong sign of the excitement around the series, and thanked backers around the world for their support. XGIMI has been making projectors since 2013 and works with partners including Google, Harman Kardon and Texas Instruments, building all-in-one entertainment devices that are designed to be set up in minutes rather than installed by specialists.
When backers get their projectors
Anyone pledging now joins a campaign that runs through 4 December 2026. Projector shipments are expected to begin in December 2026, followed by fixed ambient-light-rejecting screens in January 2027 and the floor-rising Ascend screens in February 2027. Shipments follow pledge order, so the earliest backers are first in line — one more reason the first two hours mattered so much.
The AURA 3’s record will be hard to beat, and it says something wider about home entertainment in 2026: buyers are ready to pay premium prices for a big screen that disappears when it is switched off. A projector that raised $10 million before lunch has proved the point.
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